LEARN HOW TO BUILD TECH PRODUCTS THAT PEOPLE WANT

Now accepting applications for our first cohort. Sign up now to secure a spot!


Building great products that people use, want, and adore is not an easy feat. You balance customer needs, your team’s production capabilities, and also the business’ growth. Join our 12-week remote, flexible, and interactive product career accelerator to learn it from the ground up. Vetted by experts from the industry, you will be accompanied by an inspiring group of women who are on the same journey as you. World-class curriculum, 1:1 and group coaching sessions, and access to community are just a few of the perks.

Sounds fascinating? Hop in!

Caterpillhers career accelerator
USD 219 USD 249
PKR 34,999/- for participants based in Pakistan

20+ hours of Video Content
6 Modules and 40+ Lessons
12 weeks of Blended Learning
20+ Action-packed Coursework, Deliverables, and Quizzes
3+ Peer-to-peer Live Networking Sessions 1:1 or Group Coaching
Smart Certificates
Masterclasses from Experts
Workshops, Webinars, and much more…

COURSE INSTRUCTORS

FAIZA YOUSUF

Product Leader, Co-Founder at CaterpillHERs

Faiza Yousuf is a software engineer with over 12 years of experience in Product Development and has been a serial founder focusing on initiatives related to gender inclusion and access to tech education. She founded WomenInTechPK, cofounded CodeGirls, and is a co-founder of CaterpillHERs.

She is currently leading the Product Development wing at Genetech Solutions and has built Product courses for Thinkful and SkillSoft

IFRAH WAQAR

VP, Product, Communications & Delivery at 360 Digital Marketing LLC

Ifrah Waqar is a technology enthusiast with over 10 years of experience in launching and growing businesses. She is a strategic thinker with a proven track record in delivering smart solutions that have helped her clients achieve desired outcomes. 

Ifrah is currently the VP – Product, Communications & Delivery at 360° Digital Marketing LLC. 

USMAN YOUNAS

Product Manager at Arbisoft

Usman is a Product Manager with a decade worth of experience in the tech industry. He currently works at Arbisoft, where he has led the development and growth of several products, and built several successful development teams.

Professional Scrum Product Owner (PSPO) Certified Scrum Professional (CSP-SM) ACAgile Certified Agile Coach

Program Overview

CaterpillHERs Product accelerator is where you build your skillset as a product leader with the help of instructors who have instilled their decades of experience in building this curriculum. The accelerator is designed to help you learn the basics, sharpen your current skillset and provide you with a complete toolkit to work with your team and build something that people want and love. If you want to start your career in tech as a product manager, looking to upskill your current skill set, or even want to pivot your existing career path to product management, this is the place for you.

What’s included?

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100% Remote and Action-packed Learning Experience
You will be a part of a small cohort with inspiring women like you and spend learning and working with coaches to build and scale your product career. The accelerator provides self-paced learning with 6 modules, 20 video lessons, 12 Deliverables, 6 bi-weekly huddles, and multiple peer-to-peer networking opportunities.
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1:1 and group Coaching Support
You will receive an insider’s look and coaching from the experts who have over three decades of experience combined in building products and helping others do the same. We provide 1:1 and group coaching sessions to help you receive targeted support throughout the cohort
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LIFETIME ACCESS TO THE CURRICULUM
Unlike many courses and bootcamps, we never take away what you paid for. If anything, we constantly improve the contents to help you freshen up your knowledge anytime you want. You will receive lifetime access to the curriculum alongside access to a powerful community of women leaders in the product management industry.
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ACCESS TO A POWERFUL CLOSED-KNITTED COMMUNITY OF WOMEN
You will continue the journey of building and scaling your career in product management alongside inspirational women (and potential collaborators) from within the community. CaterpillHERs community is our biggest asset — women entrepreneurs, professionals, and industry leaders, all in one place.

Curriculum

Written, recorded, and vetted by our network of coaches and instructors, our curriculum is primed to upskill your career in product management. It is not JUST focused on experienced product managers who want to level up and freshen up their concepts, rather it’s designed for all aspiring product managers who want to pivot or kickstart their work in the field.

Module 1: Introduction to Product Management

In this module, we will cover the basics of Product Management, from rules and responsibilities to functions and the life cycle. We will talk about stakeholder management, different business models, pricing strategies, and an insightful look into product strategy. The module also covers the PM mindset so that you can evaluate and align yourself to a career in Product Management.  

 

Module 2: Technology Fundamentals in Product Development

Product Managers don’t write code, but they need to know how technology is used to build products to solve real-world problems. In this module, we will discuss technology architecture, web, and mobile technologies, cloud platforms, APIs, and microservices. We will also talk about user interface design and user experience. The module will give you the understanding and vocabulary to hold a productive conversation with your engineering teams. 

 

Module 3: Product-Market Fit and Customer Development

Building a product without considering customer discovery and achieving product-market fit wastes time, money, and talent. In this module, we will tackle product-market fit and customer discovery, which includes an in-depth look into Design Sprints, Competitive Analysis, Funnels, and ways to collect and utilize user data and feedback. You will also learn about cognitive biases and how they impact a Product Manager’s judgment and decision-making. 

 

Module 4: Product Design and Development

Product Design and Development is an iterative process that requires in-depth knowledge of the user or customer as well as the technology and product processes. In this module, we will cover wireframes, user flows, journeys, and personas. We will also discuss the development processes, especially Scrum, and all its events and artifacts. The module also covers product testing and a deep dive into product roadmaps. 

 

Module 5: Metrics, Measurements, and Estimations

We need to measure our product’s data to make better decisions. In this module, we will keep our focus on understanding what we need to measure and how to do that, including Metrics, KPIs, OKRs, Heatmaps, and Predictive Analytics. We will also look into segmentation and estimations and run experiments to see what lands better with the users so that we can make better data-driven decisions. 

 

Module 6: Interviewing, Networking, and Way Forward

Product Management interviews are tough to crack and require rigorous preparation. The last module is all about preparing you for PM interviews and also getting you started on a life-long journey of upskilling and establishing yourself as a leader in the industry. We will talk about the behavioral traits of a fantastic Product Manager, and give you an interview preparation checklist so that you can track your progress and ace your upcoming interviews. 

Key Features

Accountability

Finishing a recorded course is hard and having access to an accountability partner and a whole community is important to keep you going. We keep participants engaged through weekly activities and assign them accountability partners to keep track of their progress.

Hybrid yet action-packed

This fast-paced 12 weeks cohort is designed to give you the best of both worlds by providing you with online learning in a hybrid model. Our coaches bring their experience from the industry to the zoom calls every other week, providing invaluable insights into scaling your product career.

1:1 and Group Coaching

CaterpillHERs coaches work with you to set the tone of your product management career and give you the direction to take the next steps as you try to scale it. Together, they set goals, hold you accountable, and also keep you motivated throughout the program.

Course Fee and Date

Tuition & Financing

The one-time fee for the accelerator is USD 249 or PKR 34,999 - Avail our buddy discount and apply with your friend and only pay PKR 59,998 or USD 438 for two.

Course Dates

The first cohort begins December 2022!

Frequently Asked Questions (FAQs)

Because we don’t follow a one size fits all approach like courses and trust us, not everyone finishes the course after they purchase it. This accelerator takes you from A-Z in a blended learning fashion, giving you accountability and access to coaching that otherwise is unavailable.

No. Everyone goes through an interview process. This program is a good fit only for women who have a basic understanding of product management and are serious about making it their career path.

Yes, you must be aware of the basics of product management and have at least 0-1 year of experience in product management or any related field.

On average, a participant will spend 5-7 hours per week to meet the requirements of the course.

Once the team reviews your application, we will get in touch for the short interview which is Stage 2 of the application process.

We only provide dynamic pricing for women based in Pakistan i.e, PKR 34,999. All participants based outside of Pakistan pay USD 249. 

We accept bank transfers, wire transfers, and Paypal from all countries.

No one fails the accelerator but to be eligible for a certificate of completion, all your deliverables must be submitted and approved by the instructors. 

Yes, and not just ordinary certificates. We release smart certificates issued on the credential cloud secured by hedera’s hashgraph decentralization technology, that bulletproofs your certificates and greatly increases the reputation of your achievement.

Absolutely! After graduating from the program, you will forever be in our hearts and our alum community!

Always feel free to email at programs@caterpillhers.com

If you have further questions,  book a time on our team’s calendar at https://calendly.com/caterpillhers/15min



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We are always looking for courageous entrepreneurs, mentors and discovery partners. Reach out at hello@caterpillhers.com to know more.

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