Program Overview

This lesson discusses copywriting basics and defines its purpose and role in effective communication. We will distinguish between copywriting and content writing, understanding what sets them apart. Lastly, we will explore different types of copywriting and their applications.

This lesson focuses on the concept of the target audience and its significance in copywriting. We will learn to identify our brand's target audience and conduct effective research to inform our message and strategy.

This lesson introduces diverse copywriting platforms and explores various types of copywriting. From social media to websites, ads, products, emails, and landing pages, it covers many copywriting uses. Additionally, it has valuable tips for crafting compelling and engaging copy across these platforms.

This lesson dissects the essential elements of a strong copy. It covers the significance of brand voice and tone, emphasizing their role in conveying the brand's identity and connecting with the audience. Lastly, it discusses the 3C’s of copywriting for crafting compelling copy.

This session delves into the fundamentals of hooks: what they are, how they function, their appearance, and their purpose. It explores various types of hooks and offers guidance on crafting effective ones while also highlighting common pitfalls to avoid.

This lesson is all about understanding the crucial elements of an effective and converting copy. We will explore key features of a compelling copy and discuss several tried and tested frameworks and formulas with examples to craft converting content.

This lesson covers the fundamentals of video editing in Premiere Pro. Through practical guidance, this lesson will teach you to develop proficiency in the essential tools and techniques for seamless video editing.

Graphic Designing Track

This first lesson serves as an introduction to Canva- an essential graphic designing platform. We will learn how Canva works, what features are available, and practically get acquainted with the use of some basic features on the platform.

This lesson dives into the first basic graphic design theory: Typography. It introduces typography, its various principles, how it is used in design applications, and some useful typography tools and resources.

This lesson explores the second basic graphic design theory: Hierarchy. We will learn what hierarchy is, how it works in a design, and what are its different elements. It also includes practical insights into creating a hierarchy in a design and refining and reviewing our designs.

This lesson is about the third basic graphic design theory: Color. We will cover the basics of color theory and understand how color harmony and schemes work. Through practical demonstration, we will learn about color in design applications.

This lesson teaches how to use Canva to create visually appealing social media and professional designs. We'll also explore professional designs like logos and presentations, and wrap up with tips for creating effective designs.

This lesson discovers Canva’s dynamic video and animation features. Through practical demonstration, we will learn the fundamentals of video creation, including project timeline setup, text overlays, and audio adjustments. Additionally, we will dive into animation creation, mastering timing, text, and motion effects.

Virtual Assistance Track

This lesson introduces the basics of virtual assistance. We'll learn essential skills, common tasks, and on-demand VA skills. Additionally, we'll discover how to identify our skill set and thrive in the virtual assistance industry.

This lesson explains building a portfolio as a beginner in the virtual assistance field. We'll explore pricing tiers, hosting platforms, job boards, and VA-specific communities. Plus, it will provide a checklist to kickstart your portfolio journey.

This lesson explores the administrative support tasks for virtual assistants, including scheduling, data entry, and reporting. We'll also cover customer support aspects like chat, help desk, and social media queries, offering tips for efficient and effective virtual assistance.

This lesson talks about website management for virtual assistants, covering content updates, maintenance, and an introduction to landing pages. We will learn how to generate and manage landing pages effectively, along with tips for efficient website and landing page management.

This lesson is dedicated to marketing in virtual assistance. From email marketing to zero inbox management, content marketing, and social media management, we'll cover it all and learn about lead generation, PR outreach, and valuable tips for effective virtual assistance in marketing.

This lesson discusses design and creativity tailored for virtual assistants. We will explore graphic design, audio and video editing, content creation, writing, and editing, and go over some valuable tips for providing effective design and creative support as a VA.

This lesson focuses on the role of VAs in e-commerce and dropshipping. It covers essential e-commerce tools such as Shopify and WooCommerce and explains how to master tasks like product research and SEO content management. Additionally, we'll explore TikTok Shop as the latest platform for VA support.

Digital Marketing Track

This lesson dives into the world of digital marketing, understanding its definition, importance, and evolution. We will explore key concepts like SEO, SEM, and SMM and cover the customer journey, sales funnels, and the significance of conversion optimization for effective marketing strategies.

This lesson explores various social media platforms, their trends, and how their audience behaves. We will learn to create an effective content strategy, build engaging content calendars, and manage online communities. It will also provide insights into fostering a loyal following, handling feedback, and crisis management.

This lesson covers the essentials of website creation. We will learn how to choose a domain and hosting, understand website builders, and identify the essential elements of a website for an effective online presence.

This lesson discusses content management systems (CMS) and covers popular platforms, building and customizing website content, and ensuring mobile responsiveness and user experience. Through this, you will gain the skills needed to manage and optimize website content for diverse audiences effectively.

This lesson overviews advertising platforms, delving into their interfaces and targeting options. You will learn about audience insights, various ad formats, and creative best practices to enhance your advertising campaigns effectively.

This lesson is all about campaign planning and execution, covering setting objectives, budgeting, and A/B testing. We will explore analytics and reporting, learn to interpret performance metrics, and create custom reports for iterative improvements in our advertising efforts.